Guide to Organising a Fashion Show

If you are planning an event, whether it’s a conference, consumer show or a corporate dinner, making sure you have appropriate event insurance in place can help protect your event from those unforeseen circumstances that could leave your reputation tarnished and your business out of pocket.

Organizing a fashion show may sound easy but truly involves lots of planning and coordination. Creating a show that is viewable, wearable, and memorable requires great designs and the right showcase. The best advice can be gleaned from watching footage recorded during Fashion Week---it's a great way to pick up ideas from the professionals.

 Step 1: Assemble a Team  
Strength in numbers

You can't pull off an event as large as a fashion show by yourself. Surround yourself with:

  • An advertiser
  • A graphic designer
  • A make-up artist
  • An emcee
  • A wardrobe specialist
  • Clean-up crew
  • Plenty of supportive friends.

Don't worry about filling your team with the area's best talent; simply recruit friends and family. Remember that every job you haven't assigned to someone else will fall to you. The more organized your team, the smoother your show will be.

Step 2: Choose a Venue  Location, Location, Location

The venue for your show should be large enough to hold a sizeable audience and a runway. You may have to get creative as you consider local theatres, schools, community centres and parks. If you can't find a venue where you can construct a traditional runway, simply use an existing stage. Models can walk to the centre of the stage just as easily as they can walk to the end of a runway.

Step 3: Decide on the Clothing  Beg, borrow-- just don't steal!

It is possible to put on an entire fashion show without buying a single article of clothing. Donated or borrowed fashions could come from design students at a local fashion college, a fashion boutique, or even your own closet. When borrowing clothes from a fashion boutique, give them publicity in your program, leave all the tags on the clothes, and return everything exactly as you received it. And don't forget to write thank you notes!

Step 4: Find Models  Someone's got to walk the walk

Many young people in high school and college are willing to serve as models. All you have to do is ask them. You might be surprised at the response you get by simply posting an ad on craigslist.com or spreading the word at a local college. You may also get professional models to help you out for free by promising photos for their portfolio. Sometimes, models can be found on social networking sites-- either general sites like Facebook and LinkedIn, or model-specific social sites like ModelXpress.com.

Step 5: Plan Your Show  Practice makes perfect

Before the show, fit your models to the clothing they will wear and take photographs. Then, print out the pictures and attach them to outfits in the order the models will wear them. This way, on the night of the show, the models know exactly what they're supposed to wear and when they're supposed to appear. You should also time your rehearsals to make sure the show runs no longer than 20 minutes. If you're using amateur models, you will probably have to spend your rehearsals coaching them on walking down the runway and striking poses.

Step 6: Keep the Show Moving  Fashion waits for no one

If you follow all of these steps, your show should almost run itself-- that is, until wardrobes start to malfunction, set pieces come loose and models call in sick. On the night of the show, it is important to remain flexible and have an assistant director that can put out last-minute fires.
After the show, relax! Your clean-up crew is taking care of everything.
In the days after your show ends, don't forget to send thank-you notes to sponsors and donors (and don't forget to return any products you may have borrowed for the show in perfect condition). Good work!


Result: A Night of Glamour


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